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Mutag.

Conceptual Lifestyle Line Branding, 2018

MUTAG. (in English: BRAND NAME), is a parody of a trendy conceptual lifestyle brand that is stereotypically “Tel-Avivian”. In the search for a unique and identity, they end up looking indistinguishable from others.

This project was developed as part of a course at HIT. In collaboration with Nir Portiansky,

Mutag.

Conceptual Lifestyle Line Branding, 2018

MUTAG. (in English: BRAND NAME), is a parody of a trendy conceptual lifestyle brand that is stereotypically “Tel-Avivian”. In the search for a unique and identity, they end up looking indistinguishable from others.

This project was developed as part of a course at HIT. In collaboration with Nir Portiansky,

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